Institutional information

Editor-in-Chief	Phil Alexander
Categories	Music magazine
Frequency	Monthly
Circulation	100,507
First issue	November 1993
Company	Bauer
Country	United Kingdom
Based in	London
Language	English

 MOJO magazine specifically targeted lovers of old rock music with artists like The Beatles and Bob Dylan making the front page on numerous issues. When this was criticized by fans who desired up-to-dates on current music as well the magazine started to include bands like The White Stripes and The Libertines as to appeal to a wider selection of people.

MOJO's advertisement mirrors that of its sister companies Empire and Q with adverts for beauty products, electronic goods and cult icon t-shirts while also advertising both new and reissued albums.

Photo Images

the main images are arranged on the left hand side adjacent to the lettering on the righthand side advertising them.This makes it easy and enjoyable for the reader to flick back and forth from the caption to the photograph.underneath the main contents are three more photographs in black and white of the people who will be featuring in the magazine.One photo entitled mojo men overlaps onto two other photo's as well as part of the contents page giving the magazine an informal feel which also appeals to certain readers e.g kids. 

Use of colour

the page itself is a white page template of which the photo's and letters are projected onto. The words have different colour co-ordination. the sub-headings are red while the page references are gold and the additional text is black. This makes it easier for the reader to find what they are looking for.

Structure

the main block of photo's advertising the contents are on the left hand side continuing down three quarters of the page. In a similar pattern the actual contents (text) take up the same amount of space on the right hand side.At the bottom of the page is 3 photographs with text of exclusive interviews that feature later in the magazine.

Text 

At the top right of the page is the title "MOJO" in a bold block capitals and also takes a large font. All the sub-headings oft the contents page are in red and are also printed in bold. Each page reference is to left of the contents text in gold while the contents themselves are a normal black colour, not in bold and in a small font.

Mojo front cover Deconstruction

Front Cover image: Photograph of Syd Barrett which takes up the whole cover. Fully establishes main topic of the magazine inside and perhaps connotes the importance of this man in the musical world. The choice of having this musician (who died in the 70's) as the front cover icon shows that the magazine is targeting an audience more interested in past music than contemporary.

Use of colour: the use of just two colours, black and red, allow the magazine to be easily read while still being eye-catching. The darkness of these colours also connote the personality of the man on the front cover and add to the magazine an intensity and intimacy which may appeal to readers. In addition to this is the colours simplicity which lends the cover a feeling of rawness and the colours red and black give off a primal almost tribal feeling.

Layout: in perspective to the main photograph the title of the magazine is above it, to the left a description of syd barrett (the photograph) , to the right a brief summary of whats in the magazine which continues down to the bottom of the page until it meets the bar code. To the bottom left there is a free C.D which adds incentive for people to buy the magazine.

Page Design: The title "MOJO" is in block capitals,a large font, and als large type size. This is to show as effectively as possible to potential readers the name of the magazine they could buy. The subheadings to each topic on the list are in red with the actual content in white so to easily determine which is which. In the top left corner are words within a circular shape saying FREE CD!. This is to effectively show potential buyers the possibility in buying this magazine of also getting a free cd. Added t that is the actual cd in the bottom left quarter of the magazine. On the top of the magazine is a one-line newspiece about Bob Dylan which emphasises the content of the magazine which is about him (the CD being about him too). All this is in front of the photo of Syd Barrett who is clearly the main feature of the mag.

Camera Angle: the photo is a medium close-up of Barrett.The photo is in black and white as this picture was taken long before the music magazine was made while Barrett was still in his youth. THe dead-on mid-angle shot of the half-naked Barrett makes this photo more intimate and almost dramatically effective which is what the magazine intended to appeal readers with.

Language: the use of the pun "Farewell you crazy diamond" ("shine on you crazy diamond" a pink floyd song) creates a familiarity with the musician that readers may find appealing. The illiteration in "Dylan Blasts Back!" alsogives a powerful snappy feel to the magazine while humourous quotes like "We got Zeps groupies!" may attract reader with its wit.

Intergrating illusions and text: all of the text is brought in front of the photograph so it can be read clearly.

It Worked!!!

possible pics