Wednesday, 23 March 2011
Saturday, 19 March 2011
MOJO feature deconstruction
Spread: the feature on Freddy Mercury in this edition of MOJO magazine covers 13 pages. This shows both the capacity and size of the magazine in general but also how much the magazine company think their readers will be interested in the subject matter. Judging by the fact the spread is 13 pages long they clearly think Freddy Mercury still appeals to many of heir readers.
Slug: The opening line of this feature is FLASH! this is clearly to hook the reader in with not only a direct reference to one of Queen's songs but also a short, snappy summation of Freddie Mercury's flamboyant and larger-than-life nature. The writing is in a huge bold font so that it can't be missed and the contrast of the white writing against a black backdrop ensures that it is the most eyecatching and obvious thing when turning the page.
Style: The main spread has a complete white background which reflects the white clothing that the band Queen are wearing in all the photo's there are of them on these first five pages. This same background also brings out the black and white photo's on the ensuing pages into greater focus. The text is arranged around the photographs which creates an effective almost innovative style e.g on one page 5 photographs take up the whole of the top section of the pages and the continue down the far right of the page vertically trapping the text in the rest of the page.
Entry Point:
Slug: The opening line of this feature is FLASH! this is clearly to hook the reader in with not only a direct reference to one of Queen's songs but also a short, snappy summation of Freddie Mercury's flamboyant and larger-than-life nature. The writing is in a huge bold font so that it can't be missed and the contrast of the white writing against a black backdrop ensures that it is the most eyecatching and obvious thing when turning the page.
Style: The main spread has a complete white background which reflects the white clothing that the band Queen are wearing in all the photo's there are of them on these first five pages. This same background also brings out the black and white photo's on the ensuing pages into greater focus. The text is arranged around the photographs which creates an effective almost innovative style e.g on one page 5 photographs take up the whole of the top section of the pages and the continue down the far right of the page vertically trapping the text in the rest of the page.
Entry Point:
Music Magazine survey
Music Magazine survey
What do you look for in a music magazine?
Up and coming artists
Old-school music
Latest pop news (celebrity magazine style)
A round-up of the best gigs to go to
All of the above
What is your favourite genre of music
Classic rock
Rock
Punk
Pop
Hip-hop
R&B
Techno
Funk
What colours do you think would work for a funk magazine
Green and purple
Black and green
Red and purple
Green and red
Other
What would think is the best title for a retro magazine
Old-school
Yesterday
Get back
Play it again
A bwop bwopuloobob bud um bam boom
What is your favourite music magazine
Q Kerrang Mojo NME Uncut Other
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